According to our local analytics, the home barista market is on a massive rise. Our goal for this spot was to show the new Hario 02 dripper as an approachable way to make café level coffee.

We created a relatable narrative by showing a home barista making himself a cup of coffee then sharing it with his loved one to highlight the size of this new product.

Promoting a product through a narrative advertisement was a unique challenge that we were able to overcome in this project.