Josiah is a local knifemaker in central Virginia. After making multiple knives from custom orders we decided to make a video campaign to help him launch a website. These videos were run on social media in tandem with his release to help his sales grow.

Becuase the knives had such a raw beauty to them, we wanted to reflect that in the style of video. We went for a very simple and organic setup that emphasized the hard work and craftsmanship that goes into each piece.